Case · Region Zealand

The Danish way of talking to each other is harder to explain than an org chart

Doctors trained abroad are recruited into the Danish health service and run into difficulties — not because of their expertise, but because the system and the working culture work differently from home.

The task

Region Zealand wanted to make it easier for doctors trained abroad to understand and navigate the Danish health service. The hard part was not the organisational chart. It was the flat hierarchies, the informal tone and the collaborative approach — the part nobody writes down, because everybody already knows it.

On top of that came what rarely appears in a course: the personal challenges the doctors and their families face when they move to another country.

What was built

Senior physician Henrik Ancher Sørensen explained the complex material in an interview — simply and with commitment. The live film with him was combined with Vyond animation for the structural parts and with interactive elements, so the user could explore how the system is built rather than have it lectured at them.

Along the way it became clear that the material would work better if it also existed in English — and there was no budget to record all of it again. Instead we cloned Henrik’s voice with AI and generated the English version. It was cheap and authentic enough to keep one narrator in both languages. Here AI was a budget answer, not a selling point — that sort of thing is how, not why.