Tools built on the same method as the advisory work.

What we measure in the research ends up as something you can use yourself. All of them are in service today.

The products

Friction Compass by Activero

Finds the friction in everyday life — not the big conflicts, but the small things that drain energy. 16 questions give a profile across meaning, safety, capability and effort.

Panel

ThinkAloud by Activero

Lets a panel think aloud about a draft before it meets real people — several independent readings rather than one gut feeling.

Text

TextThatWorks by Activero

Measures where a text loses the reader, and what it would take for it to lead to action.

Onboarding

Activero Onboarding

Onboarding for new arrivals, built out of a programme for a Danish municipality. The language and the pace follow the user, not the system.

A product is a measurement that has become easy enough to run yourself.

The products share their method with the advisory work: Behavioral Friction Theory. They were built because the same measurement kept being asked for — and because it can then be run without calling us first.

Friction Compass comes in two versions: a private one where answers stay in the browser, and one for organisations with anonymous, aggregated measurement.

Should one of them fit you?

Several of the products can be adapted to your task. Write and tell us what you are dealing with, and we will say whether there is a match.

Get in touch