Most e-learning does not work.

Not because the content is wrong, but because almost nobody experiences it as worth anything. We build learning people use.

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What we make

E-learning

Courses that get used rather than clicked through. Built on the same method as the rest of the house.

Explainer video

The difficult part explained so it can be remembered afterwards — and reused when new people start.

Courses and workshops

For teams that need to be able to do something afterwards, not just to have heard it.

Communication

The writing that carries the learning into everyday work — see also Behavioural design.

Learning nobody experiences as worth anything does not turn into anything people do.

The background is twenty years of e-learning. The same thing kept repeating: the content rarely failed — the route to it did, along with the sense that it was worth the trouble. That became the research question behind Behavioral Friction Theory.

So we are not after completion. We are after whether people do something differently afterwards — and we rebuild if they do not.

Delivery can run on the system you already have.

Do you have learning nobody uses?

We look at one course and measure where it loses people. Then you know whether to rebuild it or retire it.

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