People want a precise answer: that phone number, that deadline, that
link. It is also the kind that goes wrong first — a number changes, a page moves,
a form gets a new name.
So it gets written generally instead. “Contact HR.” “See the intranet.” That kind of line
never goes wrong — and it never does the job either. The price of being precise
is that somebody has to keep watch.
That is what we put monitoring on. The system keeps watch on the links in the
journey and says so when one of them stops working. Nobody has to set a reminder in
the calendar, and nobody has to review the list twice a year.
If something needs changing, you do it yourself in the editor, and it is on the phone within
minutes. She does not have to update anything, download it again or react to a
message — the next time she opens it, the text is the new one. That goes for people who started
six months ago too.
The system noticesThe monitoring catches the links that
stop working, and says so.
→
She sees it next time she opens itNo update, no reinstall, no message to react to.